Behind the scenes

When developing carpet, the process is just as crucial as the end product. Every new creative expression, whether it's our website, collection campaign, or product design, starts with a spark of inspiration. We get that inspiration from everywhere. From small everyday things to architecture and the fashion and music world.

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The urge to innovate

Something new, something exciting, that's what we're always looking for. And that is reflected in our collection. With our team, we come up with exciting combinations and applications time and time again. This creates creations you never thought possible. From the first design, we pull out all the stops to inspire innovative, creative interior designers. The urge to innovate is in our genes. In doing so, we try time and time again to set the tone in the textile floor covering market. We want to surprise, seduce and convince.

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Flexibility and top results

It is not the machine or production method that is leading for us, but the ultimate end result. That is our starting point; that's why we look for the most suitable production method and the best materials. After all, we do not have our own machinery. A conscious choice that makes a world of difference. Because we are therefore not bound to one production method when creating a carpet, our customer has a choice of all possible production methods. We offer the customer objective advice and always come up with the best solution. Flexibility and top results, that's what it's all about.

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Collaboration for best results

To achieve the desired end result, we let our creativity run wild. This is also what we ask of our suppliers. We challenge them to leave their comfort zone. And encourage them to come up with and create other things. Because we do not have our own machines, we work with several permanent suppliers. Each with their own specialty and production method. We are always bringing new parties together to discover the best solution together. This is how the most beautiful and unexpected results are created.

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Sustainability

Together with the suppliers, we also pay a lot of attention to corporate social responsibility. We are pleased with the growing attention to the environment. Also in the carpet industry. We want to invest in that, lead the way, inspire others to participate. Since our inception, sustainability has been important to us alongside design. We look at which materials and technologies provide higher returns for people and the environment. And we are constantly talking with our chain partners to see together how we can innovate and find new solutions so that our carpets can be better reused and also easier to disassemble.

Inspiring with our expertise

We have a strong permanent collection, but we are also always open to taking on a challenge. That makes us the go-to partner for the ambitious interior designer. We would love to sit down with that interior designer during the design process, so that we can inspire him with our craftsmanship and creativity. Together, we translate the ideas into a surprisingly distinctive professional interior, of which textile flooring is an essential part. Because we know exactly what is possible and how we can use our products to create the desired image.

Creativity and Innovation

In short, we are constantly looking at the world around us. We get our inspiration from fashion, design and architecture, social and technological developments, but also from the everyday. Actually, we are always innovating our collection. One time we bring a new color palette, the other time a completely new product. We are ready for the creative interior designer's challenging ideas. With a close-knit team, a strong brand, a beautiful collection and good partners. We are full of inspiration. Nothing is too crazy. Carpets are always possible. Everywhere.

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